Curriculum Business Management (International Business)

This is the class schedule of the current academic year 2016-2017

Year 1

Building Sustainable Business

(3 credits)

Building a business means that you find out what your clients need, develop a product or service, manufacture and sell it with a strong team of co-workers and make profit to satisfy the shareholders. Such a business will be sustainable for many years when you are able to plan, adapt the plan to the circumstances and implement the most effective strategy. This course introduces you in the exiting world of business.

Personal Development & Management Skills

(6 credits)

As a student you need to manage your learning, your time and your motivation and personal energy. As a future junior manager or co-worker you should master essential management skills such as: creativity, teamwork, working in multicultural settings, scheduling and planning.
In this course, you will learn and practice these useful skills. Your mentor will also coach you in your personal development towards a skilled and motivated young professional.

Business Communication

(3 credits)

Presenting information and points of view in meetings and reports is a daily reality in business life. Effective meetings are based on clear organization and respectful discussions. These delicate issues will be practiced.

Business Reports and Correspondence

(3 credits)

Information is everywhere. Finding and selecting valuable information in open source networks and in genuine libraries, magazines and reviews from all over the world requires a careful search technique and a critical mindset.  Furthermore you compose and write efficient messages and reports, both for internal and external use. This basic skills will be trained.

Foreign Language (Dutch A1, Spanish A1, French B1)

(6 credits)

Complementary to thorough proficiency in your mother tongue and in English you develop your skills in a third language. Dutch is the local language of Antwerp where you will be living for a while. Spanish is an international language. French intermediate is meant for students with good previous knowledge of French. 

Business Process Analysis

(3 credits)

The quality of the production of goods and the services rendered to clients benefit from efficient and effective organization and constant improvement. The challenge in this course is that you learn how to line up, design and improve effective business processes in order to meet the needs of clients without losing time or money.

Principles of Marketing

(5 credits)

Businesses and organizations create value while shaping products and services in order to satisfy the demands of consumers/customers. The challenges underlying these transactions are the basis of 'Principles of Marketing': choice of market segments, propositions to clients, product strategy, pricing policy, management of distribution and communication. The international dimension increases the complexity of understanding consumers/customers in a global way and managing the challenges efficiently.

Consumer Behaviour in International Markets

(3 credits)

Consumer needs vary between client groups and are influenced by criteria such as age, taste, way of life, gender, financial means, cultural prerogatives and social norms. Even more than in local markets buying patterns and client preferences differ in international markets. This course is about meticulous information gathering, interpretation and insight in the consumer's mind.

Financial Accounting

(6 credits)

The financial situation of every organization reflects in the accounts. Starting with the theoretical and legal framework of the common accounting systems, you will actively practice the basic routines of financial accounting. The interpretation of financial reports such as balance sheet and profit and loss statement is the final goal of this course.

International & European Law

(5 credits)

The international and European levels become more dominant every year. Knowing where to find laws and regulations as well as understanding the basic principles helps to make the right choices in business. You will develop a critical attitude towards the contacts and contracts and learn how to legal issues can be double checked.

Business Economics

(5 credits)

Global economic development affects all businesses, organizations and individuals around the world. Understanding market mechanisms, government policies and concepts such as labor, capital, inflation, growth and crisis, is essential to understanding the position of your organization, country, family, yourself.

Innovative Opportunities

(3 credits)

The world is constantly changing. Organizations are challenged to adapt to these changes or to perish. Therefore, the search for new opportunities is a constant concern at each level of the organization. In this course, you will be guided into the world of new ventures and how they can be found and evaluated. Consequently, the creative process of finding solutions to meet the demands of the new opportunities, will be trained.

ICT for Communication

(3 credits)

Finding and evaluating information amongst the miriads of available sources is a challenge which can only be tackled if you are trained in how to do these searches. Organizing your own files and communicating with the latest media is the next step in ICT proficiency. Software tools to make calculations, text files and presentations are part of this hands-on course.

ICT and Calculations

(3 credits)

Finding and evaluating information amongst the miriads of available sources is a challenge which can only be tackled if you are trained in how to do these searches. Organizing your own files and communicating with the latest media is the next step in ICT proficiency. Software tools to make calculations, text files and presentations are part of this hands-on course.

Elective

(3 credits)

Choose 1 out of available electives offering to broaden your horizon:

 

  • Introduction to Chinese Language and Culture 

China will be soon the world’s leading economy. The basics of the Chinese culture, behavioral aspects and the principles of the Chinese language will open your eyes for this fascinating country.

  • English upgrade B2+

Students with a B2 level (IELTS 6.0) in English learn to express themselves more accurate and correct in the English language.

  • Introduction to Belgian and European Culture and Economy

The keywords of European and Belgian culture are democracy, respect, equality, win-win, social responsibility and fair play. Learn about the basics of culture, politics and community.

  • Business in Africa

The African population is rapidly growing. So does it’s economy. Africa is offering lots of business opportunities. But it has it’s specific ways of doing business. Fascinating if you learned the tricks.

 

Year 2

English C1 Road to IELTS

(6 credits)

The student's proficiency in English is gradually improving while participating in courses taught in English. In this course however the focus is on complex wordings and the erasing of common mistakes. At the end of the course the student is able to take the IELTS – C1 General test at the British Council or to pass an examination at KdG.

Foreign Language (Dutch A2, Spanish A2, French B2)

(6 credits)

Level following the foreign language course you already succeeded for in the previous term.

Supply Chain Management

(5 credits)

Before the client or consumer can benefit from purchased goods and services, each part follows a long path through the stages of manufacturing, is moved through many places and is finally packed, stored, picked and forwarded to the shop, mostly just in time before it is sold and delivered. This chain of supply is the fascinating field of study in this course.

Operational Marketing Planning

(5 credits)

The goal of the course is that the student creates an operational marketing plan, based upon a marketing strategy. On the basis of an international business case (cases), the student will be trained to make strategic choices (marketing strategy) and translate these choices into operational marketing decisions (pricing, product strategy, management of channels and communication). The international markets are characterized by heterogeneous consumer demands and volatile competitive pressure turning operational marketing planning into a challenging business discipline.

Cost Accounting & Budgeting

(4 credits)

No business without the right balance between revenue and costs, income and expenses. While analyzing the elements of cost and linking them to the value generating business processes, an efficient executive can guarantee profit. The techniques of cost calculations and budgeting are explained and trained in international cases.

Sales Skills

(5 credits)

Sales is the engine of each business. No sales, no business. International Sales is influenced by both international culture and trends. The impact on people dealing with people will be discussed. In the sales job you deal with the operational part of the sales process, account management and negotiation.

International Business Law

(5 credits)

Genuine business legislation guarantees correct trade transactions between clients and suppliers. You learn how to bring your business activities in line with the law.

International Experience & Personal Development

(6 credits)

Students prepare and execute in small groups their own international project. Along this process you develop and improve your critical and logical way of thinking.

Quantitative Business Techniques

(6 credits)

Calculations and projections are important tools in business management. Learning how to work with statistics, market data, and mathematical functions and how to make simulations and forecasts are the main goals of this hands-on seminar.

Human Resources Management

(3 credits)

An increasing number of people are working in different jobs and different countries. Recruitment for many jobs is at an international scale. Moreover, salaries, social coverage and taxes differ around the world which makes the carrier path of the individual complex and sometimes hazardous. The ups and downs of an international carrier are the main focus in this course.

Project Management

(3 credits)

Projects are strongly focused and gather people and resources in order to reach a specific goal within a fixed time schedule. They can only be successful when the team members act like a team and the working processes are well organized. This course is an introduction to project management.

Electives

Choose out of available electives

  • Google Search and Advertising

Online marketing and sales are conquering the world. This workshop is an experience in online advertising.

  • Intercultural Communication and Management

In the international class you experience diversity and similarity. However, there is common ground if you learn where diversity comes from.

  • Corporate Social Responsibility

The role of organizations in the 21st century and the dilemmas they face in line with the principles of business ethics and sustainability.  Dealing with dilemmas.

Year 3

Major electives

(10 credits (choose 2 out of 3) )
  • Warehouse Management (5 credits)
    The importance of a well-organized warehouse increases as supply chains become more integrated. Moreover, there's an important trend of centralization that results in high-tech mega-warehouses with an international scope. In this course students will learn the different processes within a warehouse and how to optimize them. During exercises, students will have to reflect on warehouse topics like storage systems, handling equipment, lay-out planning, order-picking and packing. In addition we deal with aspects of distribution logistics, return logistics and new trends in logistics.
  • Financial Reporting and Auditing (5 credits)
    Financial data are very informative if you know how to read them. Especially in international trade transactions it is important to understand financial data from all over the world and their consequences for your own business decisions.

  • International Human Resources Management (5 credits)
    The Human Resources policy has impact on the performance of the organization. The course deals with HR practices and tools and also focuses on working in a multinational context.

Bachelor Project & Reporting

(7 credits)

Every student develops his own project. You perform a literature study and a survey or an analysis

International internship

(20 credits)

Every student attends a 13 week internship in an international company or organization. The student starts as an observer but rapidly integrates in the daily work processes of his co-workers. Apart from this, it is highly recommended to work on a special project (i.e. quality improvement, survey, analysis) within a small team of co-workers. 

International Corporate Strategy

(5 credits)

Businesses compete and try to be as successful as possible. The defined corporate strategy is the compass used by companies in order to keep focus in volatile markets and within uncertain economic times. Defining such an International Corporate Strategy embodies selecting market positions and managing organization structures (i.e. organic growth, acquisition, merger).

International Trade & Risk Management

(5 credits)

Although cross border trade is a complex matter, global trade and procurement is an established fact. In this course students will assess the risks in International Trade environment simulating any tangible import or export transaction. This implies risk analysis of the product, country, supply chain among other things as well as analysis of market attractiveness and ways to settle other legal obligations such as delivery, customs clearance, payment, consequential to the initial contract of sale. 
Students are challenged to draft contracts of sale, finance, transport and insurance applicable to their specific case. They should be able to qualify the legal consequences of the different contracts used.

Minor electives

(3 x 3 credits)

Choose 3 out of available offerings, e.g.

  • Business Modeling

Business people come up with new business ideas. Following the Lean Start-Up principles they assess customer needs, market potential and financial viability in a short period of time. 

  • Network and Lobbying

​Valuable networks and ways of developing them, the impact of lobbying and the ethical dimension.

  • Introduction to International Finance

​Financial markets (exchange rates, capital mobility,…),  strengths and weaknesses of the Eurozone economy and how companies should approach the opportunities and threats that result from trading in these international financial markets.

  • Responsable Product Management

Product management process and activities, primarily from the perspective of a technically-oriented B2B company. Different strategies and their implication for relaunching products (or new product development) within the context of company strategic orientation. 

  • International Tax and Finance Management

Tax systems differ between countries. This affects the financials of both expats and companies.

  • Operations Management

Manufacturing planning is essential to meet the customer’s requirements. We look into several real-life cases.

  • Import and Export Management

 Documents in international trade, international payments and financing techniques, Incoterms ®

  • International Market Entry Strategies

  Global Market Opportunity Assessment, Exporting and Countertrade, Foreign Direct Investment and Collaborative Ventures,  Licensing and Franchising

  • Corporate Reputation Management

Building and steering the corporate reputation of the company as well as his/her personal reputation both in a traditional PR/PA environment as well as in a digital, social connected world. 

The basic allocation of the academic credit system is 60 credits per year of study or 30 credits per semester. Each credit equals a workload of 25 hours including lectures, seminars, self-tuition, assignments and examinations.