This course is about making a brand attractive, sustainable and value-driven. Building, strengthening or boosting the image of a brand to get it out of a slump and arm it with the same tools as the big players. Thinking up creative and strategic solutions to Growth Hacking. You will learn all these things in this profession. You start from a Design Thinking approach and devise solutions tailored to your customers.

You give brands a boost by making them stand out and flourish in a smart and strategic way. You learn the basic principles of Reputation Management and can apply these to existing or new brands so that they can outshine their competitors

During this course you will look into the preparation of a marketing plan according to 6 steps. You will use the dynamic of a Marketing Plan and align it with the corporate planning of a company.

During the teaching moments, concrete cases are used to practice parts of the theory in preparation for your project Business and Interaction.

During the project, you'll have to integrate all the different theoretical modules related to this cluster on Business and Interaction.

By using different branding models you will be developing a brand strategy for a real client.

You will work in an international, multidisciplinary team with students from two other European schools.

In this course you will get a more in-depth knowledge of the animation possibilities in your 3D software:

• You manipulate supplied 3D models in function of polygon flows, making materials, rigging and animation and bring them to life according to learned techniques in the used 3D software
• You build and test the rigs of the supplied 3D models.
• You create an animation for a more complex 3D problem, related to rigging and physics.

In this course you will integrate new 3D content into recorded real-life film content. This requires not only that the 3D materials used and camera positions be adjusted and merged with the life footage into a coherent end result, but also that the overall lighting of the 3D model should match the life footage very carefully.

The final post-production (basic colour grading, special effects,...) takes care of the finishing touch.

During the project, you will integrate all the different theoretical aspects related to the entire course ‘Creation and Experience’.

In a 3D production it is essential to decide which parts are best done in 3D and which part would rather be done in post-production (2D/2.5D). You will have to combine real-life video footage with 3D content, to get a seamless integration between both techniques. At the end, you will have to produce and deliver a small animation, where you combined a 3D animation into moving video footage, with correct materials, lighting and camera positions

During this course you will improve you research skill and compare and review different tools. You will conduct user testing based on wireframes

Further, you will analyze functional requirements to create an architecture and user journeys.

You will apply your web knowledge and use nocode tools/platforms to create real websites and/ or applications from the wireframes you made

In this course you work on the creation of a basic real-time 3D game with a focus on:

• Game engines
• Preparation of the 3D content, with the optimization of given 3D models, by working towards low-poly models, good unwrapping and compact texturing, and making of basic animations to integrate in your game
• Creation of a user-friendly user interface
• a good game play and user experience of your game

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In this course you learn how to do trend research and to identify trend manifestations. Further, you will translate trend(s) into innovative application possibilities, services and/or products. Based on your own trend analyses, you will design and present communication proposals (such as a blog, paper, podcast, vlog, etc.) applied to a relevant sector of your choice.