Spring semester - Course overview Business 4 Exchange

These are the courses you can take during spring semester. Please take into account the following instructions when you compose your Learning Agreement and select courses in Mobility Online:

  • Per semester students have to take minimum 20 credits and maximum 30 credits.
  • You can take a maximum of 5 regular courses per semester. Otherwise, the weekly schedule would be overfilled.
  • Read the prerequisites that are mentioned in each course description very carefully. Without this preliminary knowledge, students can’t participate in the course: http://ects.kdg.be/frmProgram?odtj=5403

The following courses are scheduled at the same time. Each line shows two overlapping courses, you can only choose one:

  • English Upgrade B2+ (spring) & Strategic Human Resource Management
  • Sales Management (spring) & Maritime Transport and Ports
  • Sales Management (spring) & International Trade (spring)
  • Managerial Psychology (spring) & Corporate Reputation Management
  • Managing Intercultural Relations & Strategic Human Resource Management
  • Managing Intercultural Relations & Dutch Foreign Language level 1B (spring) 

Check also the autumn semester.

Regular courses

33 credits

English Upgrade B2

(3 credits)

The training will consist of listening, speaking, reading and writing tasks that reflect the daily (business) reality in which we live.
You listen to podcasts about business as well as current affairs.
You prepare and perform presentations. You write short summaries. You put your grammatical skills to the test in your writing.

Dutch Foreign Language level 1A

(3 credits)

To be completed

Dutch Foreign Language level 1B

(3 credits)

This course is only open for students who come for a full academic year, and have followed level 1A in the Autumn semester.

Introduction to Belgian & European culture and economy

(3 credits)

The starting point of this course will be several key elements that have been instrumental in the development of a European identity as we know it today:

  • Geography
  • Democracy
  • Religion
  • Freedom
  • Industrialization
  • The concept of a nation state

We will study each of those topics more thoroughly, from a historical and contemporary perspective, find similarities over different countries and look for equivalents worldwide, consult media channels, look at what challenges them nowadays, consider future projections ...

International Trade

(3 credits)

This course aims to increase knowledge and understanding of the various operations, contracts and risks related to international trade and logistics operations.

We start by overlooking the UNCTAD trade statistics in order to overview trades, products and countries. We then deal with the various risk factors related to the nature of (a specific) product(s). We analyze the country risk using governmental and corporate information, topped with the geophysical risks and the cultural habits and customs interfering in trade relationships.

We look closely at the most important stipulations in the commonly and frequently used contracts and try to fill out some of the mentioned (standard) contracts. (int’l sale, delivery, transport, finance and insurance) and study the contractual liabilities and limitations of transporters).

Finally we look closely at some of insurance solutions (the ICC Clauses on the English market) and calculate premiums for hypothetical but realistic transactions.

Sales Management

(6 credits)

The course ‘Sales Management’ starts with the broad environment in which companies commercially operate and ends with the concrete function requirements of the sales job.

The importance of international sales management grows as the economy globalizes and an increasing number of companies operates in international markets. The sales manager and his/her team gain strategic importance as companies do business in increasingly volatile markets.

European Trade and Transport Policy

(3 credits)

We start with a bird’s-eye view at some community matters and competences of the EU institutions. Then we focus on some specific fields of European Policy. We include Web-based training, searching EU databases enabling to find the right, relevant document out of a million.

The aim is to witness current issues related to competition, energy or transport. Students will answer and discuss current relevant or interesting questions raised in the European parliament related to their field of study Logistics Management. E.g. renewable energy, TEN's, congestion and casualties, safety at sea, safeguard competition, European Trade policy and associations, … Normally the commission answers these questions.

By using the up to date web servers we can scan current and authentic sources. Supported by digital learning platforms students can cooperate in their research and share knowledge and information on the subject.

Self-study of selected parts from the White paper DG Transport Time to choose.

Networking and lobbying

(3 credits)

The value of both networking and lobbying cannot be underestimated in today’s world. Yet both are often seen as vague concepts and burry activities. Starting from the personal practical experience of the lecturer, the course will introduce you to the world of professional and personal networking and lobbying. After completing this mostly practical Networking and Lobbying Course, you will never again be at a loss for the right words when building a network or conveying/selling an idea or message.

Corporate Reputation Management

(3 credits)

This course will prepare you to assist the CEO in building and steering the corporate reputation of the company as well as his/her personal reputation both in a traditional PR/PA environment as well as in a digital, social connected world.

You will:

  • Understand the importance of a corporate reputation for all the stakeholders of an organization
  • Understand the correlation between corporate reputation and  (financial) performance
  • Build reputation capital (respecting the 3P principle)
  • Understand the principles of good reputation management (visibility, differentiation, authenticity, transparency and consistency)
  • Learn how to develop a digital back reputation campaign
  • Understand issues- and crisis management

Maritime Transport and Ports 

(3 credits)

The course focuses on all aspects related to maritime transport activities and the operations within the port cluster
The students (preferably in groups of 3 students) also need to write and present a paper on a maritime or port related topic.

Strategic Human Resources Management

(3 credits)

The topics to cover during the course are:

  • HRM from a business perspective
  • How are organizations shaped and what is in their genes?
  • Employees, jobs, competences, talents and potential @work
  • Corporate and employee performance management
  • Reward management 
  • Rethinking HRM in the light of change and disruption

Managing Intercultural Relations

(3 credits)

Being used to communicate according to locally accepted rules and standards, communicating with people with another cultural background may lead to misunderstandings . This course aims to improve your intercultural communication skills in order to make your communication more effective and to build better and longer lasting (business) relationships. Furthermore you will learn how to negotiate more effectively across culture. This includes amongst others the etiquette of meeting, greeting and gift giving, and even conflict management skills. Finally, studying or working abroad may involve a culture shock. In this course you learn what a culture shock is and what you can do to manage its impact.

Managerial Psychology

(3 credits)

The course will focus on the role of the modern manager as a leader and a coach, and the psychological aspects of working with people. Focus will be on how people function as an individual (me), interdividual (you and me), and as a group (we). First part of the course consists of a brief introduction to psychology. Special attention will be given to Positive Psychology, which focuses on improving the mental functioning of human beings above that of normal mental health. Students will learn what makes the positive psychological traits of human beings. They will learn how the mind works, and the role of automatic thoughts. How the way people think influences the way they feel. Which specific thoughts lead to which specific feelings. How by changing the way you think, you can change the way you feel. The ten most common thinking errors. Second part of the course will focus on the differences between different personality types. Students will receive an introduction to the most common personality type indicators, with the possibility to take one (MBTI), so students can get an insight in how their own personality works. How their personality typically develops during lifetime. What is their dominant mental function. What is their inferior function. What typical situations bring them stress, and how can they reduce it. What are the typical careers for the different types. Based on the different personality types, different subjects will be discussed. Speed reading personality types. Misunderstandings between types. What each type can learn from the others. How do the different types view leadership, teamwork, time management, meetings, problem solving,… Students will learn about the different roles people play in a team. Special attention will be given to Situational Leadership, and group dynamics.

Productive Thinking through Applied Creativity

(3 credits)

In this 6-week course students will experience the difference between productive and reproductive thinking. During the workshops they will first of all develop an understanding of the human brain as a pattern-making machine. They will recognize collective and individual patterns and learn how to go beyond them by using breakthrough-thinking methods. One of the tools we’ll be using is the FourSight Breakthrough Thinking Profile©. This assessment offers students a chance to monitor their own and other’s preferences regarding problem solving. In a highly interactive way we will initiate 5 basic skills for creative/productive thinking.

We will lay down the ground rules for productive brainstorming and we’ll be discovering the creative process through different models. Teams of 5 or 6 will work on business cases using a simple 4-phased brainstorm model: clarification, idea generation, idea selection/developing concepts and presentation. For each phase specific tools and techniques will be explored and evaluated. At the end of this course students will also be able to apply Everyday Creativity or as Prof. Gerard Puccio puts it: Creativity as a Life Skill.

Intensive courses

33 credits

Product and Brand Management

(3 credits)

Brands are becoming more and more important as part of today´s highly competitive market. In the course, strategic as well as sensual and emotional aspects will be covered in a mixture of lectures, class discussions and group work. Students will have to develop a branding strategy in teams and will then have to outline and present the brand strategy for this venture.

Additionally, students will gain an understanding of the application of branding concepts not only for consumer goods and services, but especially for industrial goods.
Finally the branding considerations will be put in perspective by highlighting the key tasks of product managers.

International Tax and Finance Management

(3 credits)
  • Tax Law – theoretical construction of Tax Law, Tax system
  • OECD MODEL TAX CONVENTION: Scope of the Convention, Definitions, Regulation with respect to taxes on income and on capital; UN and Tax Treaty Network
  • European Tax Order: Fiscal Power of European Community Law
  • Fiscal environment in the light of globalization and harmonization process
  • Global picture of tax policy and tax systems in the world
  • Taxation of residents: income taxation, investment income, direct and indirect taxes, local taxes
  • Taxation of nonresidents
  • Transfer pricing
  • Tax Havens
  • Tax evasion, tax avoidance, shadow economy
  • Public finance and political economics in tax design and reforms

International Marketing with Cases

(3 credits)

Case studies, exercises and business games with „real life“ simulated situations in the area of international marketing. Get an overview of the current internationalization and marketing strategies of multinationals as well as small/midsize companies. Learn from the chances and risks of different market penetration. Combing International Marketing Theory with Internationalisation and real cases with companies.

Innovative opportunities

(3 credits)

The Innovation effort that is demanded of organizations to compete in the market now-a-days most be understood as a systematic flow of information in a continuous circle. Design is a fundamental knowledge regarding this strategic effort because the Design methodology and processes have the right responses towards the information circle – gathering, the analysis, the interpretation and the ideation for creating new meanings. Also the Design Thinking is a human based process. Since its foundations Design has been developing tools to know better, to interact and to create value to and from human beings.

Attached to the circle of information that fuels the innovation effort, the information flow most also be fueled with Ideas. So all companies, need to tune their methods and processes with a continuous and sequential flow of ideas that can enlarge the vision of technology developed or consumer’s trends for consumption.

New Product Development

(3 credits)

The topics to cover during the course are:

  • Contemporary theory of lean start-up principles and practice
  • New product development process following lean principles
  • Co-creation and open innovation
  • Business model design
  • Revenue model design
  • Lean analytics and tools
  • Making a pitch for funding

E-Business

(3 credits)

The course is focusing on e-Business, while providing complementary approaches about strategic management, technology change and disruptive innovation. Moreover, technology intelligence, technology monitoring and technology cycles main trends and implications will be considered in ways to understand how these are influencing e-business ahead. In addition, the course will focus on industry life cycles, digital business transformation and internet of things and how these are impacting within e-business models analysis, innovation models and frameworks. The Innovation effort that is demanded of organizations to compete in the market now-a-days most be understood as a systematic flow of information in a continuous circle. Design is a fundamental knowledge regarding this strategic effort because the Design methodology and processes have the right responses towards the information circle – gathering, the analysis, the interpretation and the ideation for creating new meanings. Also the Design Thinking is a human based process. Since its foundations Design has been developing tools to know better, to interact and to create value to and from human beings. Attached to the circle of information that fuels the innovation effort, the information flow most also be fueled with Ideas. So all companies, need to tune their methods and processes with a continuous and sequential flow of ideas that can enlarge the vision of technology developed or consumer’s trends for consumption.

Semi-intensive courses

9 credits

Business in Africa

(3 credits)
  • The topics to cover during the course are:
  • Africa as an emerging market (continent)
  • The African Union history, politics, religion and socio-economic aspects
  • Geographical-Linguistic demarcation of Africa
    • Business in Anglophone countries - English speaking
    • Business in Francophone countries - French speaking
    • Business in Lusaphone countries - Portuguese-Spanish speaking
  • Doing business in Africa (entering the market)
    • Starting a business in Africa (Registration and legal aspects)
    • Looking for local business partner in Africa
    • Regional Trade Blocs / Organisations
    • Business opportunities in Africa
    • Business challenges in Africa
    • Ease of doing business countries
    • High/Low- profit & risk countries
  • Why Africa’s time is now
  • Seven Areas to start a money-making lucrative business in Africa
  • China in Africa (feeding the dragon)
  • Cross culture communication and business etiquette in Africa
    • Cross culture communication in Africa
    • Business etiquette in Africa
    • Negotiating/Bargaining techniques (getting what you want)
    • The do’s and don’ts / general tips
  • Emerging markets on spotlight: Nigeria, South Africa, Kenya, Equatorial Guinea, Angola, Cameroon. Government vision: Equatorial Guinea Vision 2020, Gabon vision 2025, Kenya vision 2030, Cameroon vision 2035
  • The roadmap of an Afripreneur

Google Search and Advertising

(3 credits)

Students will get an introduction to Google Advertising. After a theoretical introduction, students will set up their own advertising campaign in small groups. The campaign, including the budget,  will be managed by the students and an end report will be made.

Consumer Behaviour

(3 credits)

Consumer needs vary between client groups and are influenced by criteria such as age, taste, way of life, gender, financial means, cultural prerogatives and social norms. Even more than in local markets buying patterns and client preferences differ in international markets. This course is about meticulous information gathering and interpretation and insight in the consumer’s mind.

Opting for a sociological and psychological approach of the consumer behaviour will help in recognizing market opportunities and undertaking the best marketing strategies. The different theories about culture, perception, motivation, personality, learning patterns, groups influences will be illustrated by examples and cases analysis.