Spring semester - Courselist Business 4 Exchange

Before selecting your courses, please pay attention to the following remarks:

  • Please select courses within 1 track per semester. You may not combine courses from different tracks within the same semester!
  • We accept min. 20 credits and max. 32 credits/semester.
  • Important for full academic year students:
    • The following courses have basically the same content, you can only choose one of them: Intercultural Communication (autumn), Cross-Cultural Communication (organised in autumn) and Intercultural Communication (organised in spring).
    • The courses in the track International Entrepreneurship will be identical in autumn and spring. Therefor you can choose this track either in autumn or in spring, but not in both semesters.
    • International Business Law, Managerial Psychology, Import & Export Management and Dutch Foreign Language will be offered in both semesters, but they are exactly the same. You can only attend these courses in one semester, so either in autumn OR in spring.

International Entrepreneurship

37 credits - max. 20 students

Digital Transformation

(3 credits)

Digital transformation focusses on creating customer value in a digital world.

You analyze the digital state of an organization.

You adapt new technological trends.

You create customer value.

This course gives you a practical approach into digital value creation. It’s mainly hands-on, which means you do the work.
Besides a digital roadmap, online movies, a website there will be a few lecture classes and inspirational guest lecturers.

International Entrepreneurship

(3 credits)

Following individual but related topics will be discussed :
-Practical implications of intellectual property rights and usefulness of patent databases for an international entrepreneur
-The procurement process in a business-to-business context
-Entrepreneurship and geopolitics
-Global efficiency versus local responsiveness
-Innovation : the Kaizen approach
-Diversity, a lever for competitiveness

Company Project

(5 credits)

You apply your business insights, competences and knowledge to a real life business case presented by an international company.

You work in a team resolving and elaborating the business case.

You write a well-founded plan which answers to the client’s needs.

You find relevant information from reliable sources with regard to the subjects.

You set up your own research, analyze the outcomes and write a consistent report on the findings.

You present the results in front of a jury and explain and motivate in a logical way the what’s and why’s of your plan.

You will be coached intensively by two lecturers.

Condensed timeline of 6 weeks.

Change Management

(3 credits)

Managing Change. The world we live in continues to change at an intense rate. This rate of change and discovery often outpaces our individual and organisational ability to keep up with it.  In a VUCA-world with always-on-change the ability to manage change successfully might well be the ultimate competitive advantage. The course provides coverage of insights, models, tools and techniques to successfully manage change and transformations in organisations. The focus is on individual, team and organisational change.  The curriculum also explores project management and organisational culture as tools for creating sustainable change. 

International Business Law

(3 credits)

Yet to be added. 

Commercial Management

(3 credits)

You will get a look into the wonderful world of sales. There is so much more going on in sales than you might think. 
The focus will be on B-to-B sales, since this is more complex than B-to-C. During the course we will go over the following subjects:

What is sales: organization, functions and profiles; the changing role of sales

Sales strategy: how to build up a strategy; which choices to make; what to take into account

Commercial process: how to approach customers; how to make an appointment over the phone; how to lead a sales conversation

You will learn how to think and act from a commercial point of view. These skills will not only be helpful in a sales environment, but in your entire professional career. 

Corporate Financial Management

(5 credits)

Yet to be added. 

Current Economic Affairs

(3 credits)

This course will take you on a journey through the politics of today, and will help you understand how the world economy has an impact on politics and visa versa. It will give you an overview of what is going on in the world today, both on political as well as economical level. Gaining insight in macro economical dynamics will help you in deciding where to go to with your international business, and how to adapt your business strategy.

Managerial Psychology

(3 credits)

The course will focus on the role of the modern manager as a leader and a coach, and the psychological aspects of working with people. Focus will be on how people function as an individual (me), interdividual (you and me), and as a group (we). First part of the course consists of a brief introduction to psychology. Special attention will be given to Positive Psychology, which focuses on improving the mental functioning of human beings above that of normal mental health. Students will learn what makes the positive psychological traits of human beings. They will learn how the mind works, and the role of automatic thoughts. How the way people think influences the way they feel. Which specific thoughts lead to which specific feelings. How by changing the way you think, you can change the way you feel. The ten most common thinking errors. Second part of the course will focus on the differences between different personality types. Students will receive an introduction to the most common personality type indicators, with the possibility to take one (MBTI), so students can get an insight in how their own personality works. How their personality typically develops during lifetime. What is their dominant mental function. What is their inferior function. What typical situations bring them stress, and how can they reduce it. What are the typical careers for the different types. Based on the different personality types, different subjects will be discussed. Speed reading personality types. Misunderstandings between types. What each type can learn from the others. How do the different types view leadership, teamwork, time management, meetings, problem solving,… Students will learn about the different roles people play in a team. Special attention will be given to Situational Leadership, and group dynamics

Dutch Foreign Language level A1 – group C

(3 credits)

Yet to be added. 

Corporate Reputation Management

(3 credits)

Yet to be added. 

Marketing and Management

42 credits - max. 45 students

Intercultural Communication – group A or B

(3 credits)

spring semester

Learn how to communicate in a way that transcends borders, and leads to lasting working relationships. Find out how cultural differences impact on the way we communicate – both verbal and non-verbal – and investigate their influence on organisational structures and business operations.

Our course topics

The background of cultural dynamics (what is culture, how does culture develop, intercultural communication awareness ...).

The impact of culture on teamwork (verbal and non-verbal communication, managing time, task distribution, dealing with hierarchy ...).

Interventions to facilitate the process of opening up (active listening, cultural dialogue ...).

Regulating mechanisms of exclusion (power balance, power sources ...).

Preventing and solving cultural misunderstandings (culture shock, cultural dialogue, conflict management, the effect of different national cultures on management styles).

International Sales Management

(6 credits)

Money makes the world go around. A solid sales department will attract new clients and develop existing clients in order to make more money...
We will explore sales in all its aspects from marketing and sales automation to upgrade strategies in order to create loyal clients. Sales team management and negotiation tactics will be dealt with to complete your training.
A full course set in an international environment, filled with lots of exercises and thrilling role plays.
Are you up to it?

Product and Brand Management

(3 credits)

Marketing is all about convincing customers, to buy YOUR products and services and to prefer them of the competition´s offerings. This course covers the two main areas to do so, i.e. "Product Management" (How to create the "right" products?) and Brand Management (How to make customers perceive it that way?) and especially looks at the "toolboxes" necessary for that in a very applied manner.

International Marketing with Cases

(3 credits)

Case studies with „real life“ simulated situations in the area of international marketing. A prerequisite is advanced knowledge in Marketing and Int. Management. Get an overview of the current internationalization and marketing strategies of multinationals as well as small/midsize companies. Learn from the chances and risks of different market penetration. Real cases with companies. Take a deeper look into Hidden Champions and their Internationalisation.
Content example:

Global Aspects of international Trade

Globalisation and success factors of economies

Trade relations between Germany; Estonia and the world

Success factors Hidden Champions Case on Stabilo

BMW’Int. Marketing Strategy with Case BMW in South Africa

Culture and Marketing in an int. environment

Branding, Brand Tree case with Nestle

Relationship Marketing

7 P’s of Marketing

Marketing Controlling


Marketing Plan with the case of a Small beauty company

Google Search and Advertising

(3 credits)

Students will learn to drive traffic and sales for a real business with Google AdWords. After a theoretical introduction of how Ads works and how to research and set up a campaign, students will create a real Google Ads campaign for “their client”. In the end, students will interpret the data of the campaign, create a report and present their insights and recommendations.


(3 credits)

The course is focusing on the way Imagineering contributes to the success of e-Business, while providing complementary approaches about strategic management, technology change and disruptive innovation. Moreover, technology intelligence, technology monitoring and technology cycles main trends and implications will be considered in ways to understand how these are influencing e-business ahead.

New Product Development

(3 credits)

This course will be presented in a highly interactive, dynamic manner through a series of interactive lectures/workshops. The topics to cover during the course are:

•             Contemporary theory of lean start-up principles and practice

•             New product development process following lean principles

•             Co-creation and open innovation

•             Business model design

•             Revenue model design

•             Lean analytics and tools

•             Making a pitch for funding

Consumer Behaviour

(3 credits)

This course deals with the total consumption cycle: orientation, purchase, usage and disposal of products.  This course focuses on consumers, their budgets, acquisitions, usage and disposal or trading-in of goods.  Obviously, this is extremely relevant to marketing policy.  For the marketer, it is also relevant and necessary to look beyond the boundaries of marketing and to see how consumers behave and how they deal with products and services.

Innovative Opportunities

(3 credits)

The world is constantly changing.  Organizations are challenged to adapt to these changes or to perish. Therefore, the search for new opportunities is a constant concern at each level of the organization. 
In this course, you will be guided into the world of new ventures and how they can be found and evaluated. Consequently, the creative process of finding solutions to meet the demands of the new opportunities, will be trained focused on igniting specific skills and competences: Working well with others, Self-learning, Discovering and Sharing information, empathy, “Observing and Listening the others”, Working in group dynamics. 

As pillar knowledge you will learn the Design Thinking for innovation approach, model, process and creative tools. The week seminar will involve hard-work but also a playful learning environment based on exploring. Students grow a creative attitude and the right mindset to become game-changing professionals.

Dutch Foreign Language level A1 - group C

(3 credits)

Complementary to thorough proficiency in English you can develop your skills in Dutch. Dutch is the local language of Antwerp where you will be living for a while. The approach concentrates largely on listening, reading and speaking. These three skills will be combined with the fourth skill, the writing skill in your language portfolio.

City Marketing

(3 credits)

City Marketing, also known as City Branding (or Place Making) is a practice whose objective is to build a city’s image, which in turn is the starting point for developing a city’s brand. It is the basis for raising a policy to pursue economic expansion and, at the same time, it serves as a conduit for city residents to identify with their own city, impacting in their daily life, economically, socially and culturally. In an scenario of a globalized world, where competition among cities is a commonplace, City Branding  comes to the foreground as a complex cutting edge, all-pervasive discipline and well-organized governmental activity, which contributes to the economic and physical restructuring of localities, in order to succeed in such a competitive environment.

The analysis and design of cities’ image and/or identity, including its subjective dimension as a place of emotion and meaning; and the methodological considerations techniques, practices and postulates of City Marketing are some of the aspects tackled in this course. Some of the questions that are addressed include, what is: A place? A city? A brand? Identity versus image? The citizens’ role versus tourists’? Measurement and city brand equity? A city brand index and items to be considered? or Can brands be city makers? Among other inquires. 

Also, relevant City Marketing projects are analyzed, including international paradigmatic examples, such as the cases of Barcelona, Bilbao and Vitoria in Spain, or also Milano, Glasgow, Oslo, Rio de Janeiro or Middlesbrough among others. Together with the study and understanding of all these aspects, one of the main objectives of the course is to train students on the appreciation of the social outcomes of City Branding and to do not look at these campaigns solely as sales endeavors, positioning the discipline within a social and solidarity economy framework. To bring the students a competitive advantage in the job market, as more advertising and PR agencies start to bid on City Branding contracts, is another relevant goal of this course.

Smart Cities

(3 credits)

Over 50% of the world’s population lives in cities and this percentage will increase up to 70% by 2050. Our world is facing unprecedented challenges in terms of climate.

In order to stop climate change and its disastrous consequences, we need global warming to stay within a rise of 1,5 degrees Celsius.

In the intensive course Smart & Sustainable Cities we will explore how cities can play a crucial role in adapting to the effects - and even contribute to the mitigation - of climate change.

In this course students learn about basic principles of sustainable urban development, smart cities, and the challenges and solutions that can be implemented on a city scale.

The course takes students to sustainable and smart city projects and we will visit innovative start-ups and companies who are developing smart and sustainable solutions for cities.

Managing Information Systems in Marketing

(3 credits)

This course introduces the use of information in organizations and the role of information systems in creating competitive advantage. It covers (1) information systems in competition, (2) designing information systems, (3) ethical issues, and (4) marketing applications such as CRM, SCM and digital/mobile marketing tools. The course also introduces students to critical thinking skills with practical marketing examples and case studies."

International Business Management

44 credits - max. 15 students

Corporate Reputation Management

(3 credits)

Yet to be added. 

International Tax and Finance Management

(3 credits)

Paying tax is an important part of a company’s economic impact and contribution to society, and a key component of a corporation’s  strategic plan and decision-making process. Learn how to recognize tax planning opportunities and how to apply the basic principles of tax strategy. You will learn about tax implications, explicit and implicit taxes, tax rate limits, and how different tax systems differ.

Dutch Foreign Language level A1 – group

(3 credits)

Yet to be added. 

International Market Entry Strategies

(3 credits)

As you explore the opportunities within the global market, you will learn how to analyse whether an organisation is ready to go international. Is it a viable option in terms of their products and services? And how do you identify target markets? You will explore the fundamental considerations – from exports and countertrade, to foreign direct investment and collaborative ventures, and licensing and franchising.

Import and Export Management

(4 credits)

Delve into the inner workings of international trade. Develop your knowledge of documents in international trade, compare and evaluate payments and financing techniques such as documentary credit arrangements, and learn how to apply Incoterms ® to international trade transactions.

Human Resources Management

(3 credits)

Today’s global societal and environmental challenges raise significant questions for companies and the way in which they operate. How would you respond to these dilemmas? This introspective look, helps you identify the type of organisation you would want to work for or start up. Once you have mastered the basic concepts of sustainable business, you will prepare and present a business plan that delivers on this relevant issue.

International Business Law

(5 credits)

Yet to be added. 

Quantitative Business Techniques

(5 credits)

Calculations and projections are important tools in business management. Learn how to work with statistics, market data and mathematical functions to develop simulations and forecasts in this hands-on seminar.

International Sales and Marketing

(5 credits)

Learn how to market products and services across borders, in this growth area of international business. You will explore the pressures created by the pathways of internationalisation, as well as political and economic risk analysis, international planning, cultural distance, branding for international markets, international market entry, distribution strategies, and adaptation versus standardisation.

International and European Law

(5 credits)

As the influence of international and European law grows ever stronger, knowing its basic principles and where to go for legal and regulatory information will help you make the right choices in business. Develop your critical-thinking skills in regards to contracts and learn how to double-check legal issues.

International Trade and Logistics

(5 credits)

Get an overview of most common globalisation theories on defending open economies and removing trade barriers. You will explore the opportunities, risks and threats as well as the roles of the intermediate parties. Take a close-up look at how the global supply chain works – in theory and practice. You will cover purchasing, materials management, inventory control, warehousing, transport and distribution, as well as reverse logistics and manufacturing’s response to environmental concerns.