Spring semester - Courselist Business 4 Exchange

Before selecting your courses, please pay attention to the following remarks:

  • Please select courses within 1 track (=area of specialization) per semester. You may not combine courses of different tracks.
  • We accept min. 20 credits and max. 32 credits/semester.
  • Important for full academic year students:
    • The following courses have basically the same content, you can only choose one of them: Intercultural Communication (organised in autumn) and Managing Intercultural Relations (organised in spring).
    • International Trade, Managerial Psychology, Import & Export Management and Dutch Foreign Language will be offered in both semesters, but they are exactly the same. You can only attend these courses in one semester, so in autumn or in spring.
    • Managerial Psychology: we recommend to take this course in autumn semester.

Also check the spring semester.

Check also the autumn semester.

Marketing and Management

42 credits

International Digital Strategy

(3 credits)

Yet to be added. 

Managing Intercultural Relations

(3 credits)

Being used to communicate according to locally accepted rules and standards, communicating with people with another cultural background may lead to misunderstandings . This course aims to improve your intercultural communication skills in order to make your communication more effective and to build better and longer lasting (business) relationships. Furthermore you will learn how to negotiate more effectively across culture. This includes amongst others the etiquette of meeting, greeting and gift giving, and even conflict management skills. Finally, studying or working abroad may involve a culture shock. In this course you learn what a culture shock is and what you can do to manage its impact.

Sales Management

(6 credits)

The course ‘Sales Management’ starts with the broad environment in which companies commercially operate and ends with the concrete function requirements of the sales job.

The importance of international sales management grows as the economy globalizes and an increasing number of companies operates in international markets. The sales manager and his/her team gain strategic importance as companies do business in increasingly volatile markets.

Product and Brand Management

(3 credits)

Brands are becoming more and more important as part of today´s highly competitive market. In the course, strategic as well as sensual and emotional aspects will be covered in a mixture of lectures, class discussions and group work. Students will have to develop a branding strategy in teams and will then have to outline and present the brand strategy for this venture.

Additionally, students will gain an understanding of the application of branding concepts not only for consumer goods and services, but especially for industrial goods.
Finally the branding considerations will be put in perspective by highlighting the key tasks of product managers.

International Marketing with Cases

(3 credits)

Case studies, exercises and business games with „real life“ simulated situations in the area of international marketing. Get an overview of the current internationalization and marketing strategies of multinationals as well as small/midsize companies. Learn from the chances and risks of different market penetration. Combing International Marketing Theory with Internationalisation and real cases with companies.

Google Search and Advertising

(3 credits)

Students will get an introduction to Google Advertising. After a theoretical introduction, students will set up their own advertising campaign in small groups. The campaign, including the budget,  will be managed by the students and an end report will be made.

E-Business

(3 credits)

The course is focusing on e-Business, while providing complementary approaches about strategic management, technology change and disruptive innovation. Moreover, technology intelligence, technology monitoring and technology cycles main trends and implications will be considered in ways to understand how these are influencing e-business ahead. In addition, the course will focus on industry life cycles, digital business transformation and internet of things and how these are impacting within e-business models analysis, innovation models and frameworks. The Innovation effort that is demanded of organizations to compete in the market now-a-days most be understood as a systematic flow of information in a continuous circle. Design is a fundamental knowledge regarding this strategic effort because the Design methodology and processes have the right responses towards the information circle – gathering, the analysis, the interpretation and the ideation for creating new meanings. Also the Design Thinking is a human based process. Since its foundations Design has been developing tools to know better, to interact and to create value to and from human beings. Attached to the circle of information that fuels the innovation effort, the information flow most also be fueled with Ideas. So all companies, need to tune their methods and processes with a continuous and sequential flow of ideas that can enlarge the vision of technology developed or consumer’s trends for consumption.

New Product Development

(3 credits)

The topics to cover during the course are:

  • Contemporary theory of lean start-up principles and practice
  • New product development process following lean principles
  • Co-creation and open innovation
  • Business model design
  • Revenue model design
  • Lean analytics and tools
  • Making a pitch for funding

Consumer Behaviour

(3 credits)

Consumer needs vary between client groups and are influenced by criteria such as age, taste, way of life, gender, financial means, cultural prerogatives and social norms. Even more than in local markets buying patterns and client preferences differ in international markets. This course is about meticulous information gathering and interpretation and insight in the consumer’s mind.

Opting for a sociological and psychological approach of the consumer behaviour will help in recognizing market opportunities and undertaking the best marketing strategies. The different theories about culture, perception, motivation, personality, learning patterns, groups influences will be illustrated by examples and cases analysis.

Innovative Opportunities

(3 credits)

The Innovation effort that is demanded of organizations to compete in the market now-a-days most be understood as a systematic flow of information in a continuous circle. Design is a fundamental knowledge regarding this strategic effort because the Design methodology and processes have the right responses towards the information circle – gathering, the analysis, the interpretation and the ideation for creating new meanings. Also the Design Thinking is a human based process. Since its foundations Design has been developing tools to know better, to interact and to create value to and from human beings.

Attached to the circle of information that fuels the innovation effort, the information flow most also be fueled with Ideas. So all companies, need to tune their methods and processes with a continuous and sequential flow of ideas that can enlarge the vision of technology developed or consumer’s trends for consumption.

Dutch Foreign Language level A1 - group C

(3 credits)

Yet to be added. 

Pitch and Presentation

(3 credits)

Yet to be added. 

City Marketing

(3 credits)

Yet to be added. 

Business and Logistics

49 credits

Corporate Reputation Management

(3 credits)

This course will prepare you to assist the CEO in building and steering the corporate reputation of the company as well as his/her personal reputation both in a traditional PR/PA environment as well as in a digital, social connected world.

You will:

  • Understand the importance of a corporate reputation for all the stakeholders of an organization
  • Understand the correlation between corporate reputation and  (financial) performance
  • Build reputation capital (respecting the 3P principle)
  • Understand the principles of good reputation management (visibility, differentiation, authenticity, transparency and consistency)
  • Learn how to develop a digital back reputation campaign
  • Understand issues- and crisis management

European Trade and Transport Policy

(3 credits)

Yet to be added. 

Maritime Transport and Ports 

(3 credits)

The course focuses on all aspects related to maritime transport activities and the operations within the port cluster
The students (preferably in groups of 3 students) also need to write and present a paper on a maritime or port related topic.

Supply Chain Management

(3 credits)

Yet to be added. 

International Tax and Finance Management

(3 credits)

Yet to be added. 

Import and export Management (spring)

(4 credits)

Yet to be added. 

Business in Africa

Yet to be added. 

Dutch Foreign Language level A1 - group D

(3 credits)

Yet to be added. 

Data, analyses, research and surveys

(3 credits)

Yet to be added. 

Technologies for Business

(3 credits)

Yet to be added. 

International Human Resources

(3 credits)

The topics to cover during the course are:

  • HRM from a business perspective
  • How are organizations shaped and what is in their genes?
  • Employees, jobs, competences, talents and potential @work
  • Corporate and employee performance management
  • Reward management 
  • Rethinking HRM in the light of change and disruption

International Market Entry Strategies

(3 credits)

Yet to be added. 

Managerial Psychology (spring)

(3 credits)

The course will focus on the role of the modern manager as a leader and a coach, and the psychological aspects of working with people. Focus will be on how people function as an individual (me), interdividual (you and me), and as a group (we). First part of the course consists of a brief introduction to psychology. Special attention will be given to Positive Psychology, which focuses on improving the mental functioning of human beings above that of normal mental health. Students will learn what makes the positive psychological traits of human beings. They will learn how the mind works, and the role of automatic thoughts. How the way people think influences the way they feel. Which specific thoughts lead to which specific feelings. How by changing the way you think, you can change the way you feel. The ten most common thinking errors. Second part of the course will focus on the differences between different personality types. Students will receive an introduction to the most common personality type indicators, with the possibility to take one (MBTI), so students can get an insight in how their own personality works. How their personality typically develops during lifetime. What is their dominant mental function. What is their inferior function. What typical situations bring them stress, and how can they reduce it. What are the typical careers for the different types. Based on the different personality types, different subjects will be discussed. Speed reading personality types. Misunderstandings between types. What each type can learn from the others. How do the different types view leadership, teamwork, time management, meetings, problem solving,… Students will learn about the different roles people play in a team. Special attention will be given to Situational Leadership, and group dynamics.

Smart Cities

(3 credits)

Yet to be added. 

Strategic Management

(3 credits)

Yet to be added. 

International Trade (spring)

(3 credits)

This course aims to increase knowledge and understanding of the various operations, contracts and risks related to international trade and logistics operations.

We start by overlooking the UNCTAD trade statistics in order to overview trades, products and countries. We then deal with the various risk factors related to the nature of (a specific) product(s). We analyze the country risk using governmental and corporate information, topped with the geophysical risks and the cultural habits and customs interfering in trade relationships.

We look closely at the most important stipulations in the commonly and frequently used contracts and try to fill out some of the mentioned (standard) contracts. (int’l sale, delivery, transport, finance and insurance) and study the contractual liabilities and limitations of transporters).

Finally we look closely at some of insurance solutions (the ICC Clauses on the English market) and calculate premiums for hypothetical but realistic transactions.