Autumn semester - Course overview Business 4 Exchange

These are the courses you can take during autumn semester. Please take into account the following instructions when you compose your Learning Agreement and select courses in Mobility Online:

  • Per semester students have to take minimum 20 credits and maximum 30 credits.
  • You can take a maximum of 5 regular courses per semester. Otherwise, the weekly schedule would be overfilled.
  • Read the prerequisites that are mentioned in each course description very carefully. Without this preliminary knowledge, students can’t participate in the course.

The following courses are scheduled at the same time. Each line shows two overlapping courses, you can only choose one:

  • Customer Relations Management – Business in Asia

Check also the spring semester.

Regular courses

45 credits

English Upgrade B2

(3 credits)

The training will consist of listening, speaking, reading and writing tasks that reflect the daily (business) reality in which we live.
You listen to podcasts about business as well as current affairs.
You prepare and perform presentations. You write short summaries. You put your grammatical skills to the test in your writing.

Dutch Foreign Language level 1A

(3 credits)

To be completed

Introduction to Belgian & European culture and economy

(3 credits)

The starting point of this course will be several key elements that have been instrumental in the development of a European identity as we know it today:

  • Geography
  • Democracy
  • Religion
  • Freedom
  • Industrialization
  • The concept of a nation state

We will study each of those topics more thoroughly, from a historical and contemporary perspective, find similarities over different countries and look for equivalents worldwide, consult media channels, look at what challenges them nowadays, consider future projections ...

Introduction to International Finance

(3 credits)

The structure of financial markets (exchange rates, capital mobility…) is discussed in the first part of the course, leading to an assignment on the strengths and weaknesses of the Eurozone economy. In the second part of the course, we discuss how companies should approach the opportunities and threats that result from trading in these international financial markets.

International Trade

(3 credits)

This course aims to increase knowledge and understanding of the various operations, contracts and risks related to international trade and logistics operations.

We start by overlooking the UNCTAD trade statistics in order to overview trades, products and countries. We then deal with the various risk factors related to the nature of (a specific) product(s). We analyze the country risk using governmental and corporate information, topped with the geophysical risks and the cultural habits and customs interfering in trade relationships.

We look closely at the most important stipulations in the commonly and frequently used contracts and try to fill out some of the mentioned (standard) contracts. (int’l sale, delivery, transport, finance and insurance) and study the contractual liabilities and limitations of transporters).

Finally we look closely at some of insurance solutions (the ICC Clauses on the English market) and calculate premiums for hypothetical but realistic transactions.

Operations Management

(3 credits)

The topics to cover during the course are:

  • Introduction to Operations Management and Supply Chain
  • Impact of Product Design on Manufacturing
  • Forecasting

Case 1: Zara

  • Manufacturing Planning
  • Inventory and Inventory Management
  • Material Management (Logistics)

Case 2: Spaghetti

  • Shopfloor Management
  • Continuous Improvement – LEAN
  • Total Quality Management – TQM

Case 3: LEAN in office environment

Import and Export Management

(3 credits)

Practical approach including web research, case studies and exercises (presentations and personal paper(s)).

Course content :

  • Bilateral international trade
  • The intermediaries in international trade and transport
  • Risks of international trade and how to avoid them
  • The international sales agreement : importance, value
  • Terms of delivery : Incoterms 2010
  • Introduction to relationship customs and international trade
  • International finance techniques

Sales Management

(6 credits)

The course ‘Sales Management’ starts with the broad environment in which companies commercially operate and ends with the concrete function requirements of the sales job.

The importance of international sales management grows as the economy globalizes and an increasing number of companies operates in international markets. The sales manager and his/her team gain strategic importance as companies do business in increasingly volatile markets.

Managerial Psychology

(3 credits)

The course will focus on the role of the modern manager as a leader and a coach, and the psychological aspects of working with people. Focus will be on how people function as an individual (me), interdividual (you and me), and as a group (we). First part of the course consists of a brief introduction to psychology. Special attention will be given to Positive Psychology, which focuses on improving the mental functioning of human beings above that of normal mental health. Students will learn what makes the positive psychological traits of human beings. They will learn how the mind works, and the role of automatic thoughts. How the way people think influences the way they feel. Which specific thoughts lead to which specific feelings. How by changing the way you think, you can change the way you feel. The ten most common thinking errors. Second part of the course will focus on the differences between different personality types. Students will receive an introduction to the most common personality type indicators, with the possibility to take one (MBTI), so students can get an insight in how their own personality works. How their personality typically develops during lifetime. What is their dominant mental function. What is their inferior function. What typical situations bring them stress, and how can they reduce it. What are the typical careers for the different types. Based on the different personality types, different subjects will be discussed. Speed reading personality types. Misunderstandings between types. What each type can learn from the others. How do the different types view leadership, teamwork, time management, meetings, problem solving,… Students will learn about the different roles people play in a team. Special attention will be given to Situational Leadership, and group dynamics.

Storytelling

(3 credits)

The importance of storytelling in (on-line) communication. What is storytelling, how can it be used in organizations. The importance of the CAST model. Organizational storytelling principles. The importance of scenario’s, structure and visualization. Theory and practical exercises.

Creativity Enhancement

(3 credits)

Creativity is one of the least understood and most wanted properties on the job market.
We dissect some of the myths surrounding the notion. How does true creativity come about? What are the opportunities and dangers when using it in a business environment?
Through a series of exercises and tests students sharpen their creativity. The basic principles are applied in cases of marketing, conflict management and start-ups.

Corporate Social Responsibility

(3 credits)

Businesses and organizations make strategic choices in order to prosper in the international environment. These choices should be in line  with the principles of business ethics and sustainability.

After a solid introduction of  the theoretical frameworks of sustainable business and their creation by international organizations over  the last decades, you will learn  how to scan the dilemmas businesses and  organizations have to face.

Intercultural Communication

(3 credits)

The course focuses on:

  • How to develop high performance teams and maximise the creative potential of their diversity
  • Intercultural communication awareness, concepts of time, body language, etc.
  • Cross cultural leadership styles
  • The cultural issues raised by increasing globalisation
  • Intercultural team building
  • The effect of different national cultures on management styles
  • How to get the best out of staff in multinational teams
  • Communication patterns from around the world
  • Cross cultural language of management
  • Styles of inter-cultural meetings

The aims of the course are the following:

  • To give insights into different perspectives and approaches to life, and work, and how they influence communication of individuals and organisations.
  • Maximize morale, cross-border communication, minimise cross-cultural conflicts misunderstandings frustrations, anxiety, and even delays.

Intensive courses

39 credits

Global Financial Management

(3 credits)

Financing international trade, international financial markets, exchange rate risk management, currency derivatives, hedging policy, taxation in cross-border operations, multinational long-term asset and liability management, multinational short-term asset and liability management, international financial reporting.

Banking Game

(3 credits)

The banking game simulates a competitive market situation in which each bank (team of students) has the task to understand the structure of the markets (products, customers, regulatory constraints) and to assume all the decisions of price (interest rates and commissions) and non-price competition (employees, branches, advertisement) in order to gain higher market share and to make profits. The number of banks can be up to ten and the results of each bank will be affected by the decisions of the Game Director (Central bank and Supervisory Authority) and by the decisions of the competitors. Usually the game has a duration of 8 rounds. The bank with the highest average market share and the highest Roe will win the competition.

Legal Environment of International Business

(3 credits)
  • Principles of the law of conflict (set of rules that determine which legal system shall apply on an international case)
  • Law of contract (sources of the law, formation of contract, the role of third parties, ending a contract and breach of contract)
  • Company law (international company law, principles of national company law, European company types)
  • EU law (historical development, sources of European law, the institutions, the basic freedoms)

Customer Relations Management

(3 credits)

From classical marketing through relationship marketing to customer relationship management (CRM) systems.

Students will learn how to analyze customer profitability, customer acquisition costs, consumer franchise, customer contribution, consumer margin, retention rate, churn rate, new customer gains, customer losses, return on customers, response and conversion rates of customers. Students will develop skills to properly evaluate the customer lifetime cycle and manage a customer portfolio. From here on the course evolves into the implementation of CRM models (like RFM model) and strategies, into cross selling and up selling techniques in CRM as well assessing customer satisfaction, loyalty and complaint management.

International Market Entry Strategies

(3 credits)

At the end of this course ‘International Market Entry Strategies’ the students will be able to:

  • discuss different problems, complexities and threats with an international strategy
  • identify the factors that influence a firms choice of entry mode
  • approach international strategic issues from a scientific point of view
  • apply their knowledge and discuss different case studies

The theoretical part at the beginning of this course will give the students a sound understanding of the motives for an international market entry strategy. This knowledge will be accompanied and extended by  scientific research and discussion. Finally the students will put their theoretical knowledge on international market entry strategies into practice by reflecting different case studies.

Responsible Product Management

(3 credits)

This course deals with the product management process and activities, primarily from the perspective of a technically-oriented B2B company. Students will be exposed to various strategies, processes and tools that are useful to product managers, and understand their implication for relaunching products (or new product development) within the context of company strategic orientation.

Using examples from my experiences and other examples combined with student activities, this course will show how the theory should be applied to make responsible decisions.

Product and Brand Management

(3 credits)

Brands are becoming more and more important as part of today´s highly competitive market. In the course, strategic as well as sensual and emotional aspects will be covered in a mixture of lectures, class discussions and group work. Students will have to develop a branding strategy in teams and will then have to outline and present the brand strategy for this venture.

Additionally, students will gain an understanding of the application of branding concepts not only for consumer goods and services, but especially for industrial goods.
Finally the branding considerations will be put in perspective by highlighting the key tasks of product managers.

Risk Management

(3 credits)

The nature of risk; risk in the business environment; risk management as a business discipline; risk perception and risk analysis; classification of risk and risk profile; risk management strategy;  handling risk; risk financing; insurance management; the organization of risk management; implementing a risk management programme; international risk management; human resources risk management; risk communication.

Knowledge Management

(3 credits)

The course content is drawn from literature in a range of functional areas including strategy, information systems and human resources. The following is an overview of the main topics covered:

  • Introduction to technology, information and knowledge as strategic issues in the transformation of organizations and markets in the networked economy
  • Managing knowledge as a strategic resource
  • Leveraging knowledge and managing intellectual capital; strategic management perspectives
  • Creating knowledge; organizational learning and the ‘learning organisation’
  • Implementing knowledge management; leadership and change; social and organisational issues
  • Knowledge management tools, technologies and systems
  • Mobilising knowledge – understanding organizational culture and climate

Change Management

(3 credits)

At a high-level, completing this course will enable students to gain an understanding of the different levels and perspectives of change inside and outside the organisation. It will allow them to develop a strong managerial appreciation of the inter-relationship between organisational work and change in terms of structure, culture and strategy. As well as exposure to the most proven approaches to change management, students will attain an appreciation of the roadmap of change and the modes of implementation and control available to change agents/managers.

Generation Y

(3 credits)

The lifelong learner is aware of his own strengths and weaknesses and improves his skills through lifelong learning starting from his personal and professional needs. This enables him to lead a team with clearly defined and genuine directives, supporting and stimulating everyone’s performance.

Operations Management

(3 credits)

The topics to cover during the course are:

  • Introduction to Operations Management and Supply Chain
  • Impact of Product Design on Manufacturing
  • Forecasting

Case 1: Zara

  • Manufacturing Planning
  • Inventory and Inventory Management
  • Material Management (Logistics)

Case 2: Spaghetti

  • Shopfloor Management
  • Continuous Improvement – LEAN
  • Total Quality Management – TQM

Case 3: LEAN in office environment

International Human Resources

(3 credits)
  • The topics to cover during the course are:
  • Peculiarities of international human resource management
  • International recruitment and selection
  • Career development
  • Family issues
  • Benefits and training
  • Different legal systems, pension funds and healthcare
  • Practical experience in European companies: how to organize expatriate management