Autumn semester - Courselist Business 4 Exchange

Before selecting your courses, please pay attention to the following remarks:

  • Please select courses within one track (= area of specialization) per semester. You may NOT combine courses of different tracks in the same semester!

  • We accept min. 20 credits and max. 32 credits/semester.
  • Read the prerequisites that are mentioned in each course description very carefully. Without this preliminary knowledge, students can’t participate in the course.

  • In autumn, you have to choose between Dutch Foreign Language level A1 and level A2. They both start from zero, but the A2-level will go faster. This level is recommended for German-speaking students.

  • Important for full academic year students:
    • The courses in the track International Entrepreneurship will be identical in autumn and spring. Therefore you can choose this track either in autumn or in spring, but not in both semesters.

    • Dutch Foreign Language level A1 will be offered in both semesters, but they are exactly the same. Therefore you can choose these courses either in autumn or in spring, but not in both semesters.

Also check the spring semester.

International Entrepreneurschip

37 credits - max. 20 students

Digital Transformation

(3 credits)

Digital transformation focusses on creating customer value in a digital world.

  • You analyze the digital state of an organization.
  • You adapt new technological trends.
  • You create customer value.

This course gives you a practical approach into digital value creation. It’s mainly hands-on, which means you do the work. Besides a digital roadmap, online movies, a website there will be a few lecture classes and inspirational guest lecturers.

International Entrepreneurship

(3 credits)

Following individual but related topics will be discussed :

  • Practical implications of intellectual property rights and usefulness of patent databases for an international entrepreneur
  • The procurement process in a business-to-business context
  • Entrepreneurship and geopolitics
  • Global efficiency versus local responsiveness
  • Innovation : the Kaizen approach
  • Diversity, a lever for competitiveness

Company Project

(5 credits)
  • You apply your business insights, competences and knowledge to a real life business case presented by an international company.
  • You work in a team resolving and elaborating the business case.
  • You write a well-founded plan which answers to the client’s needs.
  • You find relevant information from reliable sources with regard to the subjects.
  • You set up your own research, analyze the outcomes and write a consistent report on the findings.
  • You present the results in front of a jury and explain and motivate in a logical way the what’s and why’s of your plan.
  • You will be coached intensively by two lecturers.

Condensed timeline of 6 weeks.

Change Management

(3 credits)

Managing Change. The world we live in continues to change at an intense rate. This rate of change and discovery often outpaces our individual and organisational ability to keep up with it.  In a VUCA-world with always-on-change the ability to manage change successfully might well be the ultimate competitive advantage. The course provides coverage of insights, models, tools and techniques to successfully manage change and transformations in organisations. The focus is on individual, team and organisational change.  The curriculum also explores project management and organisational culture as tools for creating sustainable change. 

International Business Law

(3 credits)

To succeed in the corporate world, you need a good understanding of the legislation that impacts on your business activities. Learn how to operate within a legal framework as you discover how to create legal ads, comply with competition rules, protect your intellectual property, and select the right contract for clients and contracting parties. You will also explore options for international mergers and acquisitions and learn how to process client data in line with privacy laws.

Commercial Management

(3 credits)

You will get a look into the wonderful world of sales. There is so much more going on in sales than you might think.The focus will be on B-to-B sales, since this is more complex than B-to-C. During the course we will go over the following subjects:

  • What is sales: organization, functions and profiles; the changing role of sales
  • Sales strategy: how to build up a strategy; which choices to make; what to take into account
  • Commercial process: how to approach customers; how to make an appointment over the phone; how to lead a sales conversation 

You will learn how to think and act from a commercial point of view. These skills will not only be helpful in a sales environment, but in your entire professional career.

Corporate Financial Management

(5 credits)

Introduction to capital markets, valuation of bonds and shares,  relationship between rate of return and risk,  risk management ( options, futures, hedging, swaps),  investment analysis and cost of capital, financing and dividend policy, medium-term and long-term financing (issuing shares - medium-term and long-term debt), valuation of companies, mergers & acquisitions, financing growth oriented young companies, international financial policy

Current Economic Affairs

(3 credits)

This course will take you on a journey through the politics of today, and will help you understand how the world economy has an impact on politics and visa versa. It will give you an overview of what is going on in the world today, both on political as well as economical level. Gaining insight in macro economical dynamics will help you in deciding where to go to with your international business, and how to adapt your business strategy.

Managerial Psychology

(3 credits)

The course will focus on the role of the modern manager as a leader and a coach, and the psychological aspects of working with people. Focus will be on how people function as an individual (me), interdividual (you and me), and as a group (we). First part of the course consists of a brief introduction to psychology. Special attention will be given to Positive Psychology, which focuses on improving the mental functioning of human beings above that of normal mental health. Students will learn what makes the positive psychological traits of human beings. They will learn how the mind works, and the role of automatic thoughts. How the way people think influences the way they feel. Which specific thoughts lead to which specific feelings. How by changing the way you think, you can change the way you feel. The ten most common thinking errors.

Second part of the course will focus on the differences between different personality types. Students will receive an introduction to the most common personality type indicators, with the possibility to take one (MBTI), so students can get an insight in how their own personality works. How their personality typically develops during lifetime. What is their dominant mental function. What is their inferior function. What typical situations bring them stress, and how can they reduce it. What are the typical careers for the different types. Based on the different personality types, different subjects will be discussed. Speed reading personality types. Misunderstandings between types. What each type can learn from the others. How do the different types view leadership, teamwork, time management, meetings, problem solving,… Students will learn about the different roles people play in a team. 

Dutch Foreign Language level A1

(3 credits)

Complementary to thorough proficiency in English you can develop your skills in Dutch. Dutch is the local language of Antwerp where you will be living for a while. The approach concentrates largely on listening, reading and speaking. These three skills will be combined with the fourth skill, the writing skill, in your assignments.

Dutch Foreign Language level A2

(3 credits)

Complementary to thorough proficiency in English you can develop your skills in Dutch. Dutch is the local language of Antwerp where you will be living for a while. The approach concentrates largely on listening, reading and speaking. These three skills will be combined with the fourth skill, the writing skill, in your assignments. Students who are fluent in German tend to learn Dutch very fast and can reach an A2 level in one semester.

Marketing and Management

46 credits - max. 45 students

Social Media Communication

(3 credits)

At the completion of this course, students should be able to:

• Identify social media communication strategies, how they are used and by whom

• Analyze and recreate the various techniques of persuasion used on social media 

• Recognize what the media makers want us to believe or do

• Evaluate social media messages based on their own experiences, skills, beliefs, and values

• Create and distribute their own social media communications on subjects involving business, the arts, and social or environmental causes

Banking Game

(3 credits)

The Banking Management Game (BMG) simulates a competitive market situation
where each team has to manage a bank.
The BMG must not be considered as an explanatory model to simulate real economic
situation of banks or to forecast future scenarios, but as a tool to make "players" familiar
with the decision making process that a bank has to compete, to make them think as a
bank manager, facing the contrasting effects - in terms of costs and opportunities - that
each strategy involves.
Purposely, the range of variables taken into consideration has been reduced with respect
to a real situation. This is to allow "players" to concentrate on a more limited number of
crucial factors of banking management and over the most delicate elements of the
strategy (liquidity management, optimization of security portfolio, lending and
borrowing policies, differentiation of price conditions according to market
segmentation, etc.).

To make sure that you have enough knowledge in this study field, we offer pre-reading materials. Your teacher will give detailed information via the online learning platform Canvas.

Global Financial Management

(3 credits)

At the end of this course students are expected to acquire the knowledge, understanding and skills of various dynamics of financial management of multinational companies. The core dynamics include financing, investing, risk management and operations in the global context. The students are also expected to develop their understanding of international financial markets, institutions, and major financial tools.

Managerial Psychology

(3 credits)

The course will focus on the role of the modern manager as a leader and a coach, and the psychological aspects of working with people. Focus will be on how people function as an individual (me), interdividual (you and me), and as a group (we). First part of the course consists of a brief introduction to psychology. Special attention will be given to Positive Psychology, which focuses on improving the mental functioning of human beings above that of normal mental health. Students will learn what makes the positive psychological traits of human beings. They will learn how the mind works, and the role of automatic thoughts. How the way people think influences the way they feel. Which specific thoughts lead to which specific feelings. How by changing the way you think, you can change the way you feel. The ten most common thinking errors.

Second part of the course will focus on the differences between different personality types. Students will receive an introduction to the most common personality type indicators, with the possibility to take one (MBTI), so students can get an insight in how their own personality works. How their personality typically develops during lifetime. What is their dominant mental function. What is their inferior function. What typical situations bring them stress, and how can they reduce it. What are the typical careers for the different types. Based on the different personality types, different subjects will be discussed. Speed reading personality types. Misunderstandings between types. What each type can learn from the others. How do the different types view leadership, teamwork, time management, meetings, problem solving,… Students will learn about the different roles people play in a team. 

Belgium and Europe, today and tomorrow

(3 credits)

The starting point of this course will be several key elements that have been instrumental in the development of a European identity as we know it today. From industrialization, the formation of nation states and the tendency to internationalize and globalize certain aspects of politics and trade over the concept of supranationalism, the transfer of sovereignty, the creation of the internal market and the customs union to the creation of the EU where concepts such as freedom, democracy and respect for human rights are considered as commonplace in European democracies.

We will study each of those topics more thoroughly, from a historical and contemporary perspective, find similarities over different countries and look for equivalents worldwide, consult media channels, look at what challenges them nowadays, consider future projections ...

Dutch Foreign Language level A1

(3 credits)

Complementary to thorough proficiency in English you can develop your skills in Dutch. Dutch is the local language of Antwerp where you will be living for a while. The approach concentrates largely on listening, reading and speaking. These three skills will be combined with the fourth skill, the writing skill, in your assignments.

Dutch Foreign Language level A2

(3 credits)

Complementary to thorough proficiency in English you can develop your skills in Dutch. Dutch is the local language of Antwerp where you will be living for a while. The approach concentrates largely on listening, reading and speaking. These three skills will be combined with the fourth skill, the writing skill, in your assignments. Students who are fluent in German tend to learn Dutch very fast and can reach an A2 level in one semester.

Pitch and Presentation Skills

(3 credits)

Delivering a memorable presentation requires you to be a psychologist, creative wonder, strategic salesperson and Hollywood star combined. No small task.

On top of this, public speaking ranks – next to flying, death and spiders - very high on the list of things we’re most afraid of.

Therefore, our approach in this course will be a bit different from other presentation trainings out there.  It’s not one size fits all, we’ll build on your personal talents and work around the pitfalls.

Great presentations are about 3 things – Story, Slides and Show.
We’ll explore ways to master all three so you can confidently take that floor and become the pitch Ninja you never thought you’d be!

Growing with Google - Analytics & Marketing Suite

(3 credits)

You gain a solid knowledge of Digital Marketing Solutions and its business performance metrics.

Google Digital atelier theory and practice

Google Analytics in depth - theory and practice

More info: https://grow.google/intl/europe/digital-workshop

Master Class Young Entrepreneurs

(3 credits)
  • Why would you become and entrepreneur?
  • What is being an entrepreneur about?
  • Legal obligations of an entrepreneur
  • From idea to something real
  • Customers wanted
  • Organisation of your business
  • The financial part of your business
  • Inspiration

Marketing and Branding Strategies

(3 credits)

Branding has become one of the most important concepts in marketing, its application ranges from consumer goods and services to places, people and concepts. The branding phenomena reached its peak when companies got a green light to incorporate the brand’s intangible value in their balance sheet. In this module students will obtain a clear understanding of the relevance of brands in contemporary society and will learn how to set up a brand management strategy.

Sustainable Business

(3 credits)

The course will discuss how social and corporate needs become opportunities, how these opportunities develop into innovation drivers and how innovation creates economic and sustainable development. Overall, the primary objective of this course is to provide students with insights into, innovation and investment opportunities given the context of a changing world and a changing climate.

International Human Resources Management

(3 credits)

This course addresses the topic of Human Resource Management in an international setting. As the business world globalizes even more, we must be aware of the reasons, the benefits and the challenges of moving employees across borders for organizational purposes. Even though HR processes basically imply the same activities regardless of their national or international reach, the specificity of applying processes in the international environment is quite significant. After this course, students will have a good understanding of what it means to recruit & select employees to be sent to foreign offices, to train & develop them, as well as to create compensation packages for the international labour force.

Global Trade

(4 credits)

Cross border trade and global procurement is an established and natural phenomenon. Learn to assess the risks involved by simulating an import or export transaction. Carry out an in-depth analysis of a product, its market appeal, the country where it was manufactured and the supply chain. Check the legal obligations under your sale contract such as delivery, customs clearance and payment. Draft the necessary contracts for sale, finance, transport and insurance, and have a sound grasp of the legal ramifications in the event of a breach.

Supply Chain Management

(3 credits)

The aim of the study subject is to clear out the concept of logistics, its functioning peculiarities, to master and exploit the basic theoretical and practical knowledge in managing the logistic processes and be able to implement them in practice. After the completion of the subject, students will understand the structural components of the logistics system and will be able to use the main managing principles of logistic processes.