Spring semester - Course list Business 4 Exchange

Before selecting your courses, please pay attention to the following remarks:

  • Please select courses within one track (= area of specialization) per semester. You may NOT combine courses of different tracks in the same semester!

  • We accept min. 20 credits and max. 33 credits/semester.
  • In autumn, you can choose between Dutch Foreign Language level A1 and level A2. They both start from zero, but the A2-level will go faster. This level is recommended for German-speaking students.

  • Important for full academic year students:
    • Dutch Foreign Language level A1 will be offered in both semesters, but they are exactly the same. Therefore you can choose these courses either in autumn or in spring, but not in both semesters.

Also check the autumn semester.

Marketing & Management

Mandatory course
Intercultural and International Teamwork in Business
(
3 credits
)

Triggered by the unique challenges and opportunities for effective teamwork that are present in today’s interconnected world where businesses often collaborate with partners and clients from different cultures? Eager to learn how to navigate cultural differences and foster inclusive collaboration within diverse teams? In this course, you will develop key skills such as active listening, empathy, conflict resolution, and adaptability, which are essential for building successful international and intercultural teams. You will gain an understanding of what is critical for solid intercultural team-design and team-interaction. The course is designed to offer an interactive learning experience. During an intensive week, theory, practice, group discussions and individual reflective exercises alternate.  We use the wisdom of our international classroom and develop our capacity for critical reflection, culminating in an authentic group-assignment.

=> ATTENTION: this is a mandatory course in the form of an intensive week in Antwerp (from Monday 27 January until Friday 31 January 2025)

Electives
40 credits - max. 45 students
International Sales Management
(
3 credits
)

Money makes the world go around. A solid sales department will attract new clients and develop existing clients in order to make more money...
We will explore sales in all its aspects from marketing and sales automation to upgrade strategies in order to create loyal clients. Sales team management and negotiation tactics will be dealt with to complete your training.
A full course set in an international environment, filled with lots of exercises and thrilling role plays.
Are you up to it?

E-Business
(
3 credits
)

The course is focusing on the way Imagineering contributes to the success of e-Business. Transformational next to transactional marketing brings all parties closely together and enables strong and intense personal reactions; people want to belong to and to be involved because they love to be involved.

Theory will be translated into real action when constructing in small teams an imagineering programme for a real life e-business company. This course will have an irreversible impact on your life as marketer and/or an e-business professional. We want to welcome you to the inspiring world and memorable experience of this course ‘imagineering for sustainable happiness’.

Innovative Opportunities
(
3 credits
)

The world is constantly changing.  Organizations are challenged to adapt to these changes or to perish. Therefore, the search for new opportunities is a constant concern at each level of the organization. 
In this course, you will be guided into the world of new ventures and how they can be found and evaluated. Consequently, the creative process of finding solutions to meet the demands of the new opportunities, will be trained focused on igniting specific skills and competences: Working well with others, Self-learning, Discovering and Sharing information, empathy, “Observing and Listening the others”, Working in group dynamics. 

As pillar knowledge you will learn the Design Thinking for innovation approach, model, process and creative tools. The week seminar will involve hard-work but also a playful learning environment based on exploring. Students grow a creative attitude and the right mindset to become game-changing professionals.

Smart Cities
(
3 credits
)

Over 50% of the world’s population lives in cities and this percentage will increase up to 70% by 2050. Our world is facing unprecedented challenges in terms of climate. In order to stop climate change and its disastrous consequences, we need global warming to stay within a rise of 1,5 degrees Celsius. 

In the intensive course Smart & Sustainable Cities we will explore how cities can play a crucial role in adapting to the effects - and even contribute to the mitigation - of climate change. The approach is a practical one. Theoretical concepts of the Smart Sustainable City, Data sources and Commons in the City are going to be illustrated with practical examples and concrete cases, especially from the experience as commoners in the city. The course is focussed around three main domains of the smart sustainable city: Smart Urban mobility, Constructions and buildings, (Limited) Resources. The students will get the opportunity to visit a project in the city of Antwerp and make a try-out with a smart tool (Citizen Science).

Managing Information Systems in Marketing
(
3 credits
)

This course introduces the use of information in organizations and the role of information systems in creating competitive advantage. It covers (1) information systems in competition, (2) designing information systems, (3) ethical issues, and (4) marketing applications such as CRM, SCM and digital/mobile marketing tools. The course also introduces students to critical thinking skills with practical marketing examples and case studies."

Social Marketing and Sustainable Practice
(
3 credits
)

Ever wonder how marketing has been used to shape norms and promote positive social change? Never before have social challenges been more at the center of public debate. Learn how marketing can be applied outside the commercial marketplace to the solution of social problems such as drug abuse, smoking, excessive drinking and drive sustainable goals such as recycling, sustainable business, and wellbeing. Get an overview of advanced areas of interest within the marketing discipline – Sustainable Marketing and Social Marketing. Sustainable Marketing is a process that applies commercial approaches, social principles, and green initiatives to communicate and deliver value that benefits communities and the environment. Guided by ethical principles, Social Marketing aims to foster behavioural change through a synergy of activities and is a useful guide for leaders in business, the non-profit community, and governments. Contemporary issues covered in this course include the link between Sustainable, Green, and Social Marketing sub-disciplines; advertising literacy and ethics; media's role in the Social Marketing mix; and the use of fear in changing consumer behaviour for the better. You will have the opportunity to discuss, analyse and evaluate a variety of marketing strategies that can support social change. Inspired by real-world examples and highly interactive workshops, you will be challenged to design your own creative Social Marketing Campaign for a non-profit organisation with a potential real-world implementation. In doing so, the course seeks to encourage well-informed understanding of emerging areas in the field of marketing. 

The Future of Marketing: Consumer Interaction in the Immersive World
(
3 credits
)

The course has been designed to get students to understand current and coming technologies and their impact on the brand to consumer interaction. The course is taught by a three times IMAX movie director & entrepreneur, together with a former B2B marketer, TikTok creator and academic. It teaches students to assess technological impacts on sectors, companies, brands and particularly modern marketing. It opens students’ eyes to understand how different geographic regions differ in technology adoption and how culture, habits, and legislation shapes technology adoption behavior. Throughout the course, students will be immersed into the world of blended reality, designing the future brand to marketplace interaction for two real life companies. Students will therefore not only be challenged to tackle the emergent language of immersive technologies, its limitations, ethical considerations or costs, but also how to manage a complex project in an international environment. This includes convincing an organisation’s top management of the threats and opportunities immersive technologies hold and why a particular organisation should invest into these technologies. After completing this course, students will gained new insights and an understanding of the world of innovative technologies and how these are likely to disrupt how humans, consumers and brands interact with information and each other. 

Trends in Marketing
(
3 credits
)

The digitalisation of our world and the perceived value for each generation, changed the way "marketing" can play a role in the business of tomorrow. Mr. Kotler's “4P” or “5/6C” model has been challenged by modern technologies and consumer's way-of-thinking (sustainability, local solutions on a global scale, personalization, ...). It's important to evolve as "future marketeer" using the frameworks of (modern) marketing theories in order to choose the right positioning for your brand/product/service. The course focusses on the latest trends in the different marketing theories and models. During each session, we will firstly elaborate the marketing topics in theory, which are then put into practice and discussed in smaller groups.   If you want to know why SAVE is a much more "modern" and practical model than the classical "4P" from our beloved Mr. Kotler, then we expect you very soon in this course. 

Project and Change Management
(
3 credits
)

This course equips you with the skills you need to work in introductory-level roles in project and change management. Project managers play a key role in leading, planning and implementing critical projects to help their organization succeed. You’ll discover foundational project management terminology, gain a deeper understanding of the value a project management for an organization and understand the need for change management to realize a project's full potential.

AI for Business
(
3 credits
)

This course is tailored to provide students with an essential understanding of how artificial intelligence (AI) is revolutionizing the business sector. It delves into the core aspects of AI, such as machine learning, natural language processing, and Large Language Models (LLMs), demonstrating their role in fostering innovation, optimizing operations, and securing a competitive edge. Upon completion, students will possess a thorough grasp of both the opportunities and challenges presented by AI, alongside strategies for its effective deployment within the global business landscape. Moreover, this course will enhance students' ability to discern the practicality of AI for specific business scenarios. It focuses on teaching students to evaluate how well AI initiatives align with a company’s strategic objectives, operational capabilities, and ethical guidelines. The program also includes essential training on collaboration with data scientists and AI experts. A series of hands-on activities and engaging workshops, students will develop the necessary skills to effectively bridge the divide between business demands and technical execution, equipping them to guide and participate in AI-driven projects throughout their careers.

CSR Business Game
(
4 credits
)

You take part in a business game on the topic of Corporate Social Responsibility. You form a team with students from other degree programmes. Each team represents the management team of a netbook manufacturer whose mission is "to be successful in business by being innovative and socially responsible". Throughout the game, you make strategic and operational decisions (e.g. choice of product, sales region, product location, supplier, quality of the components, terms of employment etc.). The goal of the game is to achieve the highest scores on the 3 Ps (People, Planet and Profit). The CSR Business Game is integrated in interactive workshops and complemented with a variety of assignments aimed at the acquisition and processing of knowledge and competences.

Language course (optional)
Dutch Foreign Language level A1
(
3 credits
)

Complementary to thorough proficiency in English you can develop your skills in Dutch. Dutch is the local language of Antwerp where you will be living for a while. The approach concentrates largely on listening, reading and speaking. These three skills will be combined with the fourth skill, the writing skill, in your assignments.

Sustainable Business and Innovation

Mandatory courses
30 credits - max. 45 students
Sustainable Business & Economics
(
6 credits
)

During this course unit you will learn about the different sustainability frameworks (e.g. SDGs, 3Ps, CSRD..) and how this topic is situated in a historical context and as part of geopolitics in our globalized world.  Next to the general principles we focus on system thinking and new economic models like circular economy, regenerative economy, social entrepreneurship, etc. After this course unit you will have a profound knowledge about how sustainability drives business today and tomorrow.

Data Analytics
(
3 credits
)

You will learn about methods to critically consult and assess different types of information sources. It is about gathering, validating, measuring and processing data to develop insights, strategies and appropriate actions, and reporting about sustainability parameters. You will be able to make the right calculations and decisions with the support of tools (e.g. AI).

Business Strategy
(
3 credits
)

You support the development of concrete business options and setting up the right priorities in the surrounding business ecosystem. This means that you consider different business models, gather and process inputs of relevant stakeholders (e.g. customers, suppliers,…). You will be able to distinguish between different options and make informed choices as a consultant and ambassador for the initiatives you are involved in.

Innovation Management
(
3 credits
)

Within sustainability it is of big importance to know how innovation can play a role in a business transformation process. You will need to solve specific problems within a company by using iterative techniques (e.g. product & service design thinking, co-creation) and process development. We immerse you in the trends, successes and failures of new technologies and what to integrate in the context of sustainability. The principles of intrapreneurship will help you to see and combine different perspectives to develop structural and impactful actions.

Change Management
(
3 credits
)

You will learn the basic principles of change management and what makes it part of sustainability. You will not only be able to understand the different parts of change but will also be able to enable change in different parts of an organisation, team and company. As a change manager you need to listen, to understand, formulate clear goals, empower and motivate colleagues and other stakeholders involved.  You keep the overview and bring in knowledge that is needed to get through the never-ending journey. You will have to cope with successes and failures throughout the process. Project and time management will be essential to analyze structural patterns in an organization.

Personal Impact Lab
(
3 credits
)

This course is about fostering personal growth and self-awareness, encouraging reflection on values, beliefs, and emotions, and promoting the development of critical thinking skills to cultivate a deeper understanding of oneself and the world around them. This to become resilient, empathetic, and socially responsible in the business context and beyond.  We explore how to use talents and authentic leadership to make international and intercultural teams work in a business and the current world context. 

Business Cases
(
9 credits
)

The theory and knowledge that you will gain during the different course units will come together and will be deepened during a series of cases, closely connected to different sustainability topics and specific sectors. The cases will both be conducted individually and in groups and will gradually evolve in complexity over the track.  At the end of the semester you will be immersed in a complex case where you have to demonstrate in thinking and doing what you have learned and personally integrated to create impact within the topic of sustainability.

Language course (optional)
Dutch Foreign Language level A1
(
3 credits
)

Complementary to thorough proficiency in English you can develop your skills in Dutch. Dutch is the local language of Antwerp where you will be living for a while. The approach concentrates largely on listening, reading and speaking. These three skills will be combined with the fourth skill, the writing skill, in your assignments.

Applied Computer Science – Part 2

ATTENTION => The following courses are only available if you also studied Part 1 of the exchange programme (autumn semester): so you can only take this track if you follow the whole year!

Re-sits are planned between August 16th  and the end of August. Normally, exams take place on campus in Belgium. Exceptionally, if the student cannot come back to Belgium for re-sit, oral exams can be taken online and written exams can be taken in a proctored environment in the home institution at the same date and time as in Belgium.

Mandatory courses
30 credits, max. 15 students
Programming 2
(
6 credits
)

GUI, JavaFX, HTML, CSS & Javascript: We take your programming skills a step further by introducing you to graphical user interfaces  and teach you how to design a flexible and maintainable application using the Model View Presenter pattern. In addition, we also focus on web development skills with HTML, CSS and Javascript.

Infrastructure 2
(
6 credits
)

Computer architecture, Arduino: Talking about the 1's and the 0's, how does a computer calculate? We take you to the lowest computing level of binary representation and work all the way up to a basic processor which you will program in Assembly. You will learn how to program real microprocessors using the C language and work with actuators and sensors in Arduino.

Data & AI 2
(
6 credits
)

Data science, Data modelling, machine learning: Did you ever receive any suggestions of your favourite webshop on sneakers which you might also like? Learn all about trend analysis and the basic statistics it uses. Make correct and cool graphs to visualize the data and grasp the basics of machine learning.

The Company 2
(
6 credits
)

Business management skills, and cross-cultural communication: In this introductory second semester, the student prepares and carries out a company visit. (S)he is introduced to basic accounting concepts of accounting and conducts a business process analysis, while also working together with fellow students on cross-cultural skills and shared principles of etiquette. This course focuses on further practising of hard and soft skills, ethics, Corporate Social Responsibility (CSR) and business modelling.

Integration 2
(
6 credits
)

Scrum project management,  Gitlab,  Integrating technologies: In a team, you will work on developing a board game, you will implement a rule-based engine to play against the computer. Your game is hosted on a server and promoted by a responsive website. All along you will learn how to work professionally within a team, share code on Gitlab and use the issue board to divide the tasks.

Language course (optional)
Dutch Foreign Language level A1
(
3 credits
)

Complementary to thorough proficiency in English you can develop your skills in Dutch. Dutch is the local language of Antwerp where you will be living for a while. The approach concentrates largely on listening, reading and speaking. These three skills will be combined with the fourth skill, the writing skill, in your assignments.