It’s up to you.

• Woman: she/her/hers
  Sam feels more comfortable when she is addressed with female pronouns in her email communication. It makes her feel good.
• Man: he/him/his
  Sam feels more comfortable when he is addressed with male pronouns in his email communication. It makes him feel good.
• Non-binary: they/them/theirs
  Sam feels more comfortable when they are addressed with non-binary pronouns in their email communication. It makes them feel good.

Or a combination of all of the above.

Tips

• Let others know which pronouns suit you.
• You could include your pronouns in your email signature and add a link to this webpage.
• Don’t blindly assume what people identify as based on their name or appearance: non-binary, (trans) man, (trans) woman …
• Not sure whether to use they, he or she? ‘They’ is your safest option in that case. It’s both neutral and clear.
• Above all, use ‘you’ where possible. This is much more personal.
• Want to know more about gender-neutral language (a work in progress): https://lgbtlifecenter.org/pronouns/.

That way you help ensure that all genders feel respected.

Good to know

• One pronoun that fits all? Finnish has one: hän/hänen.
• Oops, did you use the wrong pronoun? No problem, to err is human (m/f/x).