Research centre
The Public Impact research centre carries out applied scientific research, the aim of which is to improve events and cities.
- Having better events and cities will generate more public impact which, in turn, will bring about more effective use of resources, people and materials.
- The research team develops tools and guidelines to better match events and other urban activities to the citizen and the community.
- Our researchers develop know-how and expertise which help contribute to the further professionalisation of the events sector.
- The events academy team translates this expertise from customised research. Our coaches and consultants guide and train (future) events professionals, both for the public sector and the (non-)profit sector.