Marketing and Management

In today's fast-evolving and deeply interconnected world, effective teamwork and communication across cultures are essential. As an international student, you have undoubtedly experienced this firsthand. This course equips you, as an international student, with the skills to develop intercultural communication competencies, navigate diverse work environments and bridge cultural differences. Through interactive activities, guest lectures and practical frameworks, you will enhance and refine your cross-cultural communication abilities and learn how to collaborate successfully. Mapping your own cultural identity through an exclusive online assessment tool will provide you with valuable new insights. Emphasis is placed on enjoying intercultural communication and leveraging cultural diversity as a strength. By the end of this course, you will be prepared to thrive in global teams and international work settings. A fantastic international project with a partner university and other enthusiastic international students, will be the icing on the cake. Global synergy at its best!

Money makes the world go around. Sales is at the forefront of every company: without sales, no customers and no income! 
We will explore sales in all its aspects from marketing and sales automation to upgrade strategies in order to create loyal clients. How will cultural differences and different personalities come into play? How to prepare and react to it? Sales team management and negotiation tactics will be dealt with to complete your training.
A full course set in an international environment, filled with lots of exercises and thrilling role plays.
Are you up to it?

The course is focusing on the way Imagineering contributes to the success of e-Business. Transformational next to transactional marketing brings all parties closely together and enables strong and intense personal reactions; people want to belong to and to be involved because they love to be involved.

Theory will be translated into real action when constructing in small teams an imagineering programme for a real life e-business company. This course will have an irreversible impact on your life as marketer and/or an e-business professional. We want to welcome you to the inspiring world and memorable experience of this course ‘imagineering for sustainable happiness’.

The world is constantly changing.  Organizations are challenged to adapt to these changes or to perish. Therefore, the search for new opportunities is a constant concern at each level of the organization. 
In this course, you will be guided into the world of new ventures and how they can be found and evaluated. Consequently, the creative process of finding solutions to meet the demands of the new opportunities, will be trained focused on igniting specific skills and competences: Working well with others, Self-learning, Discovering and Sharing information, empathy, “Observing and Listening the others”, Working in group dynamics. 

As pillar knowledge you will learn the Design Thinking for innovation approach, model, process and creative tools. The week seminar will involve hard-work but also a playful learning environment based on exploring. Students grow a creative attitude and the right mindset to become game-changing professionals.

In the intensive course ‘Smart Sustainable Cities’ we will explore how cities can both adapt to climate change and contribute to its mitigation. This practical course will cover key theoretical concepts such as the Smart Sustainable City, Data Sources, and the Commons in the City, all illustrated with real-world examples and cases, particularly through the lens of urban residents. The course focuses on three core areas: Smart Urban Mobility, Sustainable Construction and Buildings, and Managing (Limited) Resources. Students will visit projects in Antwerp and participate in a Citizen Science experiment.

This course introduces the use of information in organizations and the role of information systems in creating competitive advantage. It covers (1) information systems in competition, (2) designing information systems, (3) ethical issues, and (4) marketing applications such as CRM, SCM and digital/mobile marketing tools. The course also introduces students to critical thinking skills with practical marketing examples and case studies."

Ever wonder how marketing has been used to shape norms and promote positive social change? Never before have social challenges been more at the center of public debate. Learn how marketing can be applied outside the commercial marketplace to the solution of social problems such as drug abuse, smoking, excessive drinking and drive sustainable goals such as recycling, sustainable business, and wellbeing. Get an overview of advanced areas of interest within the marketing discipline – Sustainable Marketing and Social Marketing. Sustainable Marketing is a process that applies commercial approaches, social principles, and green initiatives to communicate and deliver value that benefits communities and the environment. Guided by ethical principles, Social Marketing aims to foster behavioural change through a synergy of activities and is a useful guide for leaders in business, the non-profit community, and governments. Contemporary issues covered in this course include the link between Sustainable, Green, and Social Marketing sub-disciplines; advertising literacy and ethics; media's role in the Social Marketing mix; and the use of fear in changing consumer behaviour for the better. You will have the opportunity to discuss, analyse and evaluate a variety of marketing strategies that can support social change. Inspired by real-world examples and highly interactive workshops, you will be challenged to design your own creative Social Marketing Campaign for a non-profit organisation with a potential real-world implementation. In doing so, the course seeks to encourage well-informed understanding of emerging areas in the field of marketing. 

The rules of marketing are being rewritten—are you ready to play the game or be left behind? In this practitioners’ oriented but theoretically grounded, experiential marketing course, we’ll dive deep into how AI, automation, and digital platforms are reshaping the way consumers think, act, and buy—and what that means for brands fighting for survival in a world of mindless convenience. Forget everything you thought you knew about marketing. Consumers are no longer making rational, independent choices. AI-powered recommendation engines, synthetic influencers, and algorithm-driven decision-making are shifting the power dynamic, making marketing more of a battle of machines than human persuasion. What’s in it for you? You’ll learn how to harness AI, decode consumer behavior, and design future-proof strategies that thrive in the age of algorithmic commerce. You’ll get hands-on experience creating synthetic market participants, hacking attention economics, and exploring why businesses often fail spectacularly at tech adoption. This isn’t just another marketing course—it’s your survival kit for the AI revolution. What’s next? Whether you dream of launching disruptive brands, leading AI-first marketing strategies, or simply staying ahead of the inevitable tech-driven chaos, this course will arm you with the insights, frameworks, and bold strategies you need to navigate—and dominate—the future of marketing. Sign up now and be prepared for a thrilling ride of dystopian proportions. The future isn’t waiting for you—it’s already here

The digitalisation of our world and the perceived value for each generation, changed the way "marketing" can play a role in the business of tomorrow. Mr. Kotler's “4P” or “5/6C” model has been challenged by modern technologies and consumer's way-of-thinking (sustainability, local solutions on a global scale, personalization, ...). It's important to evolve as "future marketeer" using the frameworks of (modern) marketing theories in order to choose the right positioning for your brand/product/service. The course focusses on the latest trends in the different marketing theories and models. During each session, we will firstly elaborate the marketing topics in theory, which are then put into practice and discussed in smaller groups.   If you want to know why SAVE is a much more "modern" and practical model than the classical "4P" from our beloved Mr. Kotler, then we expect you very soon in this course. 

This course equips you with the skills you need to work in introductory-level roles in project and change management. Project managers play a key role in leading, planning and implementing critical projects to help their organization succeed. You’ll discover foundational project management terminology, gain a deeper understanding of the value a project management for an organization and understand the need for change management to realize a project's full potential.

This course is tailored to provide students with an essential understanding of how artificial intelligence (AI) is revolutionizing the business sector. It delves into the core aspects of AI, such as machine learning, natural language processing, and Large Language Models (LLMs), demonstrating their role in fostering innovation, optimizing operations, and securing a competitive edge. Upon completion, students will possess a thorough grasp of both the opportunities and challenges presented by AI, alongside strategies for its effective deployment within the global business landscape. Moreover, this course will enhance students' ability to discern the practicality of AI for specific business scenarios. It focuses on teaching students to evaluate how well AI initiatives align with a company’s strategic objectives, operational capabilities, and ethical guidelines. The program also includes essential training on collaboration with data scientists and AI experts. A series of hands-on activities and engaging workshops, students will develop the necessary skills to effectively bridge the divide between business demands and technical execution, equipping them to guide and participate in AI-driven projects throughout their careers.

This course will help you to develop your skills in Dutch, the language spoken in the Netherlands and in Flanders. The learning objective is to reach level A1 of the CEFR for languages: understand and use familiar everyday basic phrases, introduce yourself and others, interact in a simple way provided the other person talks slowly and clearly and is prepared to help. However, students who are fluent in German tend to learn Dutch very fast and can reach an A2 level in one semester and will have the chance to do so. You’ll learn about the culture of Antwerp and Belgium, you’ll  recognize grammatical structures (A1) and use them (A2), you’ll develop your vocabulary, listening and speaking skills and you can choose between a more interactive and fun approach or a more classical approach focusing on grammar and vocabulary.